upmarket
US: /ˈəpˌmɑɹkət/
UK: /ˈʌpmɑːkˌɪt/
UK: /ˈʌpmɑːkˌɪt/
Advanced English dictionary
(BrE) (AmE upscale) + adjective
[usually before noun] designed for or used by people who belong to a high social class: an upmarket brand / restaurant / store
Antonym: DOWNMARKET
upmarket (BrE) (AmE upscale) adverb: The company has been forced to move more upmarket.
