1 Often, plead for. request, appeal (for), cry (for), ask (for), seek, beg (for), pray (for), supplicate (for):
It was a hot day and the children were pleading for ice-creams every half hour
2 Usually, plead with. request (of), entreat, appeal to, petition, ask, apply to, implore, beseech, beg, importune, solicit; demand:
Bryan pleaded with us to let him go to the rock concert.
3 assert, say, aver, allege, argue, maintain, offer, put forward, declare, affirm, avow, swear:
She pleaded that she was unaware that the goods she was selling had been stolen.