1 kind, make, type, sort, variety; brand name, manufacturer, maker, trade name, trade mark, label, mark, marque, Chiefly US and Canadian name brand:
Which brand of toothpaste do you prefer? Our advertising agency is conducting a survey of brand loyalty.
2 mark, stamp, identify, tag, label, trade-mark:
We sell only branded merchandise in our shops.
3 label, characterize; stigmatize, discredit, disgrace:
Because his actions at the front were misinterpreted, Corporal Williams was branded as a coward.