1 at all times, again and again, on all occasions, every or each time, each and every time, without exception, unexceptionally; often, many times, usually:
He that indulges hope will always be disappointed. I have always made coffee this way and see no reason for changing.
2 forever, continually, ever, perpetually; unceasingly, unendingly, eternally, evermore, ever after, everlastingly, till the end of time, in perpetuity:
You are a fool, Mike, and you will always be a fool.
3 in any case, as a last resort:
You could always refuse to pay.